KindLink is a digital platform enabling businesses to manage their corporate responsibility while connecting with the charities they support, bringing full transparency in the process. This ambitious start-up needed a platform that empowers businesses and employees to make their contribution to society and see the difference they make.
Three years ago, KindLink approached me to create the design, architecture and UI of their revolutionary platform. User experience was a core priority for them. Being the lead designer on the team I had to individually face and find solutions for every challenge over the years. This has been an enormous undertaking that is still ongoing with new features being added every month.
This kind of tool simply didn’t exist before. Sure, there are CRMs, admin dashboards, employee management platforms and social networks. Still none of them were any close to providing the complexity KindLink was facing. As a typical start-up, they initially didn’t have clear definition or scope.
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