Charity
CRM System
1200+ charities have increased donations and donor engagement.
- Client
- KindLink
- Location
- London, UK
- Year
- 2016 — 2018
- Work
- Product Design, UX Research, Information Architecture, UI and UX Design, Prototyping, Animation, Content Definition
01. Discovery.
First step was to define what the whole thing is and how to approach it. Are there similar tools and how do charities expect the software to work like? The research process proved that the software, for the most part, should resemble a database storage tool and a CRM for recording donors and donation data.
But it also needed to provide public project and fundraising pages for improved transparency. Those pages contain project history, events, posts with info, photos and videos, donations and donors (for those who did not ask to remain anonymous), progress charts and statistics for the goals of each project.
02. Visual Design.
Charity CRM is a free cloud-based software that helps non-profits to increase their impact by streamlining their operations, saving time from manual work, making it easy to become transparent.
03. Simplicity.
Priority was on removing unnecessary noise and ensuring actions are visible, clear and self-explanatory, so that we aid even the most non tech-savy customers in using the tool.
04. Transparency.
Charity CRM is a free cloud-based software that helps non-profits to increase their impact by streamlining their operations, saving time from manual work, making it easy to become transparent.
